| CDT Code | Procedure | Your Fee | P50 | P75 | P90 | Position |
|---|
Setting competitive dental fees
Most practice management consultants recommend setting fees at the 75th to 80th percentile of the regional UCR (Usual, Customary, and Reasonable) range. This positions the practice above average - important for covering rising overhead costs - while remaining accessible to a broad patient base. Practices in premium locations or with specialist-level services often target the 90th percentile.
The danger of underpricing is real and compounding. A practice that hasn't updated fees in 3 years while lab fees, supply costs, and staff wages have risen 15-20% is operating on eroding margins. A 5% annual fee increase is standard in a well-managed practice and rarely triggers patient attrition - the majority of fee-sensitive patients are already leaving for discount providers regardless.
For understanding what patients pay after insurance, direct them to our Dental Insurance Calculator and Copay and Deductible Calculator. For procedure-specific cost context, the Treatment Cost Estimator shows national patient-facing average ranges.